How to Target the Eye Full Schedule

We are now proud to announce the full schedule for our summit, HOW TO TARGET THE EYE, and the guests joining us on June 18th and 19th. The event will take place online and is free, upon registration. 

Registrations are now open! Sign up for the event at tinyurl.com/NextWaveRegistration

Friday, June 18th 

11h00 – Summit introduction with Lysann Windisch (Head of the NEXT WAVE programme) and Christoph Hochhäusler (Head of the Directing department at the DFFB)

11h15 – Case Study with Pablo Martin (Creative director MUBI)

11h45 – Break

12h00LEARNING FROM THE PAST – ON THE SUSTAINABILITY OF DESIGN

Moderation by  Wendy Mitchell (Film Journalist & Consultant)  | With guests:

  • Christian Annyas (Movie Title Stills Collection)
  • Lola Landekic (Art of the Title) 

13h30 –  Lunch Break

15h00 ACT LOCAL – WHAT CAN CINEMAS DO?

Moderation by Michael Gubbins (Analyst and Consultant on film and digital media) | With guests:

  • Aline Fischer (La Clef Revival, Paris)
  • Ivo Andrle  (Aerofilms, Prague)
  • Verena von Stackelberg, (Wolf Kino, Berlin)

16h30 – Break

16h45ON THE CHALLENGES OF DIGITAL MARKETING

Moderation by Michael Arnon (WOLF Consultants)  | With guests:

  • Droo Padhiar  (Head of Marketing, Dogwoof)
  • Mathias Noschis (Film Marketing Strategist, Alphapanda) 
  • Mark Towers (Creative Lead – Group Marketing, Curzon)

18h15 – Conclusion of the day

Saturday, June 19th

12h00 – Welcome back

12h15TRIBUTE: HANS HILMANN, A GARDENER IN A CINEMA DESERT

Moderation by Christoph Hochhäusler | With guests:

  • Jens Müller (Graphic Designer)
  • Sam Smith / Sam’s Myth (Graphic Artist) 

13h30 – Lunch Break

14h30CASE STUDY with VASILIS MARMATAKIS 

15h45 – Break

16h00 Award Ceremony for the Design Competition 

With Jury Members: 

  • Adrian Curry (Graphic Designer)
  • Gordon Spragg (WOLF Consultants)
  • Karine Savard (Graphic Designer)

16h30 – Conclusion of the summit

How To Target The Eye is the first European summit primarily focusing on film visual communication, aiming to discuss the state of the art of film graphics in the real world, the ‘digisphere’ and in between. The 2021 inaugural edition invites leading designers and industry professionals from all over the world to talk about their work and discuss the role of film design. 

This summit was created by Deutsche Film- und Fernsehakademie Berlin (DFFB) and the NEXT WAVE programme participants. 

Follow us on Facebook and Instagram on @howtotargettheeye | More info in https://nextwave-summit.dffb.de

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