How to Target the Eye Full Schedule
We are now proud to announce the full schedule for our summit, HOW TO TARGET THE EYE, and the guests joining us on June 18th and 19th. The event will take place online and is free, upon registration.
Registrations are now open! Sign up for the event at tinyurl.com/NextWaveRegistration

Friday, June 18th
11h00 – Summit introduction with Lysann Windisch (Head of the NEXT WAVE programme) and Christoph Hochhäusler (Head of the Directing department at the DFFB)
11h15 – Case Study with Pablo Martin (Creative director MUBI)
11h45 – Break
12h00 – LEARNING FROM THE PAST – ON THE SUSTAINABILITY OF DESIGN
Moderation by Wendy Mitchell (Film Journalist & Consultant) | With guests:
- Christian Annyas (Movie Title Stills Collection)
- Lola Landekic (Art of the Title)
13h30 – Lunch Break
15h00 – ACT LOCAL – WHAT CAN CINEMAS DO?
Moderation by Michael Gubbins (Analyst and Consultant on film and digital media) | With guests:
- Aline Fischer (La Clef Revival, Paris)
- Ivo Andrle (Aerofilms, Prague)
- Verena von Stackelberg, (Wolf Kino, Berlin)
16h30 – Break
16h45 – ON THE CHALLENGES OF DIGITAL MARKETING
Moderation by Michael Arnon (WOLF Consultants) | With guests:
- Droo Padhiar (Head of Marketing, Dogwoof)
- Mathias Noschis (Film Marketing Strategist, Alphapanda)
- Mark Towers (Creative Lead – Group Marketing, Curzon)
18h15 – Conclusion of the day
Saturday, June 19th
12h00 – Welcome back
12h15 –TRIBUTE: HANS HILMANN, A GARDENER IN A CINEMA DESERT
Moderation by Christoph Hochhäusler | With guests:
- Jens Müller (Graphic Designer)
- Sam Smith / Sam’s Myth (Graphic Artist)
13h30 – Lunch Break
14h30 –CASE STUDY with VASILIS MARMATAKIS
15h45 – Break
16h00 – Award Ceremony for the Design Competition
With Jury Members:
- Adrian Curry (Graphic Designer)
- Gordon Spragg (WOLF Consultants)
- Karine Savard (Graphic Designer)
16h30 – Conclusion of the summit
How To Target The Eye is the first European summit primarily focusing on film visual communication, aiming to discuss the state of the art of film graphics in the real world, the ‘digisphere’ and in between. The 2021 inaugural edition invites leading designers and industry professionals from all over the world to talk about their work and discuss the role of film design.
This summit was created by Deutsche Film- und Fernsehakademie Berlin (DFFB) and the NEXT WAVE programme participants.
Follow us on Facebook and Instagram on @howtotargettheeye | More info in https://nextwave-summit.dffb.de


