Full Line-Up of Panels for How to Target the Eye!

We are now proud to announce all the panels that will take place during our summit on June 18th and 19th. The guests that will participate in each panel will be revealed Friday, May 28th.

June 18th 

LEARNING FROM THE PAST – ON THE SUSTAINABILITY OF DESIGN

Classic film designs have a cult following today. There are archives, exhibitions, columns, galleries, auctions, podcasts. Where does this interest come from? What is it that went out of fashion but not out of style? What can we learn from people like Saul Bass, Antonio Fernández Reboiro, Jerzy Flisak, Hans Hillmann? 

ACT LOCAL – WHAT CAN CINEMAS DO?

For cinemas today, it’s not enough to hope for a good trailer, wait for a good poster, and boost the concession sales. Cinemas need to know and engage with their specific audiences. They can build communities, share news and create experiences. Can good design give them the edge? 

ON THE CHALLENGES OF DIGITAL MARKETING

How to win the battle for attention in the web’s vast media landscape and in social media’s closed environments is a crucial question for any modern campaign. How much is this a design problem? How can we keep a visual idea alive and consistent in so many different modes of presentation? And how far is radical design today a technological or a budget question? 

June 19th

HANS HILLMANN – A GARDENER IN A CINEMA DESERT

A discussion around Hans Hillmann (1925-2014), the single most important German graphic designer working for the film industry. He designed hundreds of film posters and introduced many essential classics from Buñuel to Sternberg, from Lubitsch to Eisenstein, to a post-war German audience. His work never advertises production values but develops seductive and witty visual narratives that intensify in meaning after the films. 

CASE STUDY WITH VASILIS MARMATAKIS

This panel aims to present, in great detail, Vasilis’ truly innovative campaigns and designs for cinema releases. We will discuss the genesis of his designs, how the visual ideas were rooted in the films, talk about the challenges and setbacks, and what can be learned for future works and campaigns.

AWARD CEREMONY

Announcement of the winner of our design competition by the summit’s jury, who will present the EYE PRIZE award, sponsored by Alphapanda.

REGISTRATION FOR THE SUMMIT OPENS ON FRIDAY, MAY 28th!

You’ll be able to register for the two-day-programme of the summit starting Friday, May 28th. Registration is free and all the panels will take place online.

How To Target The Eye is the first European summit primarily focusing on film visual communication, aiming to discuss the state of the art of film graphics in the real world, the ‘digisphere’ and in between. The 2021 inaugural edition invites leading designers and industry professionals from all over the world to talk about their work and discuss the role of film design. 

This summit was created by Deutsche Film- und Fernsehakademie Berlin (DFFB) and the NEXT WAVE programme participants. 

Follow us on Facebook and Instagram on @howtotargettheeye | More info in https://nextwave-summit.dffb.de

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